4th of July in Telluride with Alpen Schatz

See the Alpen Schatzi's

in the Telluride 4th of July

Parade this Saturday!

The time of year has come again for the illustrious Telluride 4th of July celebrations!

Alpen Schatz has participated in every Telluride 4th of July Parade since 2004! Catch a glimpse of last year's parade (click on the slide show button to view on big screen).

We are called "The Bernese Mountain Dogs of Telluride and their Schatzi's", with Smokie Bear as the official waggon puller. We invite other Swiss Breed dogs such as the Bernese Mountain Dog, the Entlebucher, the Greater Swiss and St Bernards to join us, as well as our other Alpen Schatz Swiss collar wearing customers and their owners. Typically, Smokie pulls the wagon with smaller doggie passengers in it.

We like to dress up in the traditional Swiss-German clothing and ring our cowbells. Last year, we sang the song Edelweiss, which brought us a First Place Prize at the 4th of July picnic afterwards.

So, if you happen to be in the Telluride Area, we hope to see you on Saturday watching the parade and at ALPEN SCHATZ Boutique afterwards, where we are having our annual 4th of July BIG BANG Sale- all alpine clothing in stock a whopping 40% off! Now is the time to get "Alpine"!

Also, the Boot Doctors of Telluride will be at Alpen Schatz all day long, talking about the great river rafting trips that are taking place in our area RIGHT NOW and to sign you up for the ride of a lifetime : )

Happy 4th!

Mary Dawn & the Alpen Schatzi's

Telluride Bluegrass Celebration

In celebration of Telluride's biggest festival, the Telluride Bluegrass Festival, Alpen Schatz is holding an all week long sale of 40% off of ANY item of our

designer clothing in our store!

The sale includes popular name brands such as MEINDL ( like the jacket that Jennifer just purchased above), BARBOUR, GEISSWEIN Boiled Wool, LEDERHOSEN, DIRNDL's and much more! **Sale is good for INSTOCK items only!**

Below is one Festivarian, who got her whole outfit, Meindl Dress, Meindl Sweater AND French Sun hat at Alpen Schatz! Sweet!




If you don't live in Telluride, but would like to take advantage of our SALE this week, please call us at 1-888-88ALPEN OR email us at boutique@alpenschatz.com. We'd love to hear from you : )

Happy BLUEGRASS!

Your Alpen Schatz Team!

Pet Friendly trip to the West Coast with Smokie Bear and Valentino

As follow-up to my last posting, Michael, I and our pups, Smokie Bear and Valentino Schatz (and our dear Schlappi in Spirit) just completed a wonderful 2.5 week trip to Utah, Idaho, Oregon and California, including a week in Portland for the National Bernese Specialty show. As it turned out, our trip has turned into a fido friendly adventure that will be turned into a story for the best travel magazine for dogs - Fido Friendly !

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We had so many adventures, and my article will be filled with great tips of what to do and places to stay with your favourite furry friend. Visit Michael's Blog, where we are posting a running account of our daily activities on our trip. When my full story is published, it will be posted back here, on the Alpen Schatz blog. Enjoy!

Off to Portland for the Bernese Mountain Dog National Specialty Show!

The time is fast approaching for us to head out for our annual presence at the Bernese Mountain Dog National Specialty Show. This year it will be held in Portland, Oregon - a place we have never been before.

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The show is a week long of action packed Bernese fun, from Sheep Herding Trials, to Draft, to Agility, to the best of the best Bernese dogs and bitches in the country competing in Conformation for the National Championships. It is the annual "Who's Who" and networking event of the Bernese Mountain Dog World.

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Alpen Schatz has been attending the event since 2002, with a booth offering everything Swiss and Alpine, from its dog collars, to its kegs, to its traditional alpine apparel and accessories.

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If you happen to be in the Portland area April 27-May 2, stop in. The event is free and well worth the visit! We would also welcome seeing you at our Booth at the show!

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Wir freuen uns auf Ihren Besuch! Alles Gutes!

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Mary Dawn

Extreme End Of Season Sale On In-Stock Alpine Clothing

T'is the season to get great savings on Alpine Wear at Alpen Schatz. We have just announced our biggest End Of Season Sale ever!!!

Please stop in our store or call for availability.

Alpen Schatz Donates Dirndls for Telluride Sound of Music Performance

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The Telluride Repertory Theatre Company is putting on The Sound Of Music

March 26 - March 29th here in Telluride's Palm Theatre, Telluride, Colorado.




Mary Dawn from Alpen Schatz is helping to support the Telluride performance of The Sound Of Music with authentic Austrian Dirndl’s (Fitted German/Austrian Dress).


The following ad can be found in the program.



Hope to see you at the performance! Tickets can be bought here

With warm "Julie Andrews" regards!
The hills are alive...

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Alpen Schatz on TV!

Our local TV station, Plum TV, recently put together a one minute advertorial on Alpen Schatz. The short clip features many of our products and clientele shopping in our store. Come on in for a visit and turn up your volume. Enjoy!