Donnerstag, 17. Januar 2019

Happy Alpen New Year!

Check out our latest NEWSLETTER 
of Alpen wishes and exciting news to ring in the New Year!

Samstag, 24. November 2018

Happy Thanksgiving!

Check out our latest Newsletter of Alpen fall excitement!

Wishing all a blessed and joyful Thanksgiving weekend!

Mary Dawn & the Alpen Schatzi's

Freitag, 22. Juni 2018

2018 Alpen Schatz 4th of July - Come Join in the Fun!

You are invited to join in our ALPEN 4th of July Fun, marching in the nation's most amazing, quintessential 4th of July Parade in picturesque Telluride, Colorado! 

Check out 2017 Pics HERE

This will be our 15th year gathering up enthusiastic Alpen Schatzi's, both furry and human, who like to don their Alpine gear, decorate their precious pups and march in one of the most amazing parades in the nation.

Pups of all sizes are welcome, and the smaller ones, just might get to ride in one of the many wagons being pulled by grown-up Bernese draft professionals.

Bernese puppy in training
DETAILS: We meet at Alpen Schatz, 100 W Colorado Avenue, anytime between 9:00-10:45am to get decorated-up and for pre-show breakfast snacks sponsored by Alpen Schatz.

And then we sneak down the back alley way to join our spot in the parade which kicks off at 11am.

We hope you can make it, as we all have lot's of fun!

Following our march, we head for the river...

where the pups get to cool-off before reconvening back at Alpen Schatz to watch the remainder of the parade in the shade and have celebration cake!

And we even win prizes - more cause to celebrate!

Be sure to don your Alpine apparel on the 4th or get yourself and your pup a new Alpine outfit from Alpen Schatz

Check-out highlights from previous year's
Alpen Schatz 4th's HERE 

We truly hope you can make it this year, or if not visit us on-line at


Montag, 11. Juni 2018

Visit Alpen Schatz at SUPERZOO - June 26-28, 2018

BOOTH # 4727
Get Hip and Add Something NEW to your Boutique!

ALPEN SCHATZ will be exhibiting its designer European pet imports at SuperZoo 2018, the industry’s leading event for pet retailers and groomers.


British pet fashion designer, EARTHBOUND, has appointed Alpen Schatz as their North American distributor. We will be launching for the first time on this side of the pond, their full line of trendy English dog coats and luxurious leather collars - perfect for the country gent or the yuppy city puppy.

Read more about this regal line in our recent


We would like to extend our personal invitation for you to visit us to see our exciting new line, EARTHBOUND, as well as our other fine European lines, including La CinopelcaHUNTER, Alpen Schatz SWISS, and our  ORME Naturali Grooming line from Italy.

There will be great Show Specials for those who
place their orders on our booth!

La Cinopelca Soft Rolled
Italian Harness

Our European lines:

Classic Alpen Schatz Swiss Collars

HUNTER Swiss Cross Collars

Beautiful Packaging! Holistic Italian Shampoos for Retail and Groomers

 All Natural Holistic Tear Stain Remover
from Italian ORME Naturali
SuperZoo is the must-attend event of the year for smart pet retailers and groomers who want their businesses to succeed! Everything to expand your customer base, increase your sales and improve your profits is waiting for you. 

Learn more about the event and register at

We look forward to seeing you in Vegas! BOOTH # 4727

Mary Dawn DeBriae
Alpen Schatz, LLC

Mandalay Bay Convention Center
June 26-28, 2018 | Las Vegas, NV

Freitag, 8. Juni 2018

STOP PRESS! Earthbound UK LTD Appoints Alpen Schatz as its North American Distributor



Leading UK designer, Earthbound UK LTD, is to launch it's luxury line of Hand Tailored Designer Dog Jackets and its Handcrafted Dog Collars and Leashes on the Alpen Schatz booth #4727 at SuperZoo 2018. Earthbound has recently appointed Alpen Schatz LLC as its official North American distributor.

Having been in the high-end textile manufacturing trade for over 35 years, the family owned and operated English based business, Earthbound, decided to transfer its skills and experience learned from designer clothing fashion to the pet industry, utilizing the same luxurious fabrics, styles and fashion trends which had served the family well in the clothing trade.

The result: Earthbound have become a leading designer in the European Pet Industry, focussing on quality from the high end materials used down to the detailed finish of their pet accessories.

Earthbound products being launched for the first time in North America will include:

  • Fashionable dog jackets made of BARBOUR® wax cotton, Tweed Sherpa coats tailored with the finest English Tweed fabrics and cozy sherpa linings, trendy Leather Look coats and Waterproof jackets for the sportive pup. 
  • A selection of soft but durable Bridal Leather quality collars and leashes, classic English Tweed collars and leashes, and soft Cotton and classy Braided collars and leashes. 

Earthbound's collars and leashes are exquisitely handcrafted from the finest Italian and Spanish leathers and raw materials, to ensure a beautiful, comfortable, and hard wearing accessory. 

Likewise, Earthbound coats and jackets feature leading fashion designs and materials, focussing on quality from the thread used to stitch the seams through to the grade of the fabrics used.

Alpen Schatz, US based importer and distributor of the finest European pet accessories in the world, is excited to add Earthbound to its North American portfolio of exquisite lines, which also include La Cinopelca (Italy), HUNTER (Germany), and Alpen Schatz (Swiss) dog collars, harnesses and leashes. 

EARTHBOUND will be officially launched on the Alpen Schatz Booth #4727 at SuperZoo 2018, June 26-28 in Las Vegas, Nevada.

CONTACT Mary Dawn DeBriae, Owner of Alpen Schatz LLC for more details or to receive a catalog and trade prices. 

Freitag, 27. April 2018

Join Alpen Schatz at the Bernese National Specialty in Sturbridge, MA

Check out our
for more information on the event
and our event specials!

It is a FREE event and


See you at the show or

Donnerstag, 12. April 2018

Alpen Schatz made the Headlines: Old World Styles Mean Modern Day Sales

Alpen Schatz was recently featured as a headline in our local Newspaper, 
The (Telluride) Daily Planet:

Alpen Schatz Swiss Collars today
It talks about our unique handcrafted Swiss Collars which have been made for over 250 years in the heart of the Swiss Alps - however which are just as popular today as they were back then!

Check out the article HERE

200 Year Old Alpen Schatz Swiss Collar


to check them out!