Montag, 5. Februar 2018

STOP PRESS! Nordstrom Collaborates with Alpen Schatz

Known for over 14 years in the quintessential small town of Telluride, Colorado, as the one and only "Alpine Lifestyle" boutique: Alpen Schatz, has unbeknownst to most, continued to gain the attention of national big time names.

Nordstrom, the luxury  North American department store chain, recently signed a contract with Alpen Schatz to feature its iconic SwissDog Collars in a "Year of the Dog" promotion in their Pop-In@Nordstrom campaign, which is launching on February 16, 2018.

The campaign is targeted at select Nordstrom locations across North America. The featured locations to be carrying Alpen Schatz Swiss Dog Collars are: Downtown Seattle (WA), Bellevue Square (WA), The Grove (Los Angeles, CA), South Coast Plaza (Costa Mesa, CA), North Park (Dallas, TX), Michigan Ave (Chicago, IL), Vancourver (B.C.), Toronto (ON), and

The world's oldest dog collar, made in the heart of the Swiss Alps, Alpen Schatz collars are handcrafted from Organic Swiss cow leather and adorned with special Alpine brass or silver medallions which will never tarnish nor rust (saltwater an exception). 

These collars will last the lifetime+ of the life of one's precious pup, and due to their organic nature, will only get softer and more luxurious over  time. The regal Alpen Schatz collars have adorned European pups for centuries, to include the royal canines of European Kings, Queens  and Gentry. They are the "crowning jewel" of anyone's beloved pup who has the privilege of wearing one.

Other well known establishments of note who purchase the Alpen Schatz brand of Swiss Collars and Cowbells regularly are: AMAZON.COM, the US National Ski & Snowboard Association, the New York Stock Exchange, the Swiss Canadian Chamber of Commerce, Gorsuch (Vail, Beaver Creek and Aspen), Big White Ski Resort, Bernina of Switzerland, the North Eastern HS Ski Championships, and many more.

In addition to providing corporate entities, Alpen Schatz sells its Swiss collars and cowbells along with its other fine European brands (HUNTER and LaCinopelca) to many wholesale accounts around the country. Some of these include, "To Wag For” (Santa Monica, CA), Tails in the City (Chicago, IL), Canine Styles (NYC) - and the list goes on.

Alpen Schatz has participated in the famed WestminsterDog Show for over 8 years, being invited repeatedly by the Westminster Dog Club as the exclusive Vendor of European collars and leashes at the show. 

It also participates annually in the World's largest Pet Tradeshow, the SUPERZOO in Las Vegas, where it sells to the pet industry. In addition, Alpen Schatz ships it's fine pet products to a world-wide audience through its well established website:

In a nutshell, this Telluride, literally "underground" institution, (Alpen Schatz is located down a set of steps), serves a much larger audience nationwide (& worldwide) than most know about!

“We are thrilled to have discovered this niche which has been crying out for such beautifully handcrafted leather products. 

The Swiss crafted collars, cow bells and leashes maintain popularity in Europe and around the world, with its long tradition of over 250 years of existence due to the fine quality and classic beauty of the product.

It is truly exciting to be working with Nordstrom, Amazon and many others to make our brand available to a much wider audience.”, said Mary Dawn DeBriae, Founder & Owner of Alpen Schatz.


Exclusively from Switzerland & Telluride, Colorado

Freitag, 2. Februar 2018

Westminster Dog Show, NYC, 2018 - Visit Alpen Schatz in New York City!

Come check out our Alpen Schatz booth with its unique European Pet AND People treasures at the upcoming

Westminster Dog Show
in New York City
Alpen Schatz will be exhibiting on Pier 94 from 9am-5pm daily

  •  Saturday, February 10 - The 5th Annual Masters Agility Championship and 9th AKC Meet The Breeds

  •  Monday, February 12 & Tuesday, February 13 - The 142nd Annual Westminster Kennel Club Dog Show

Pier 94

2017 Alpen Schatzi's
We have lots of fun and love to meet our Alpen Schatz fans who come to the show.

Little cutie with her new LaCinopelca harness and leash set.

Serious toy shopping

Stuffed animal shopping fun
We get to meet all sorts of Alpen Schatz lovers from pups

to darling children grown-up kids!

And the show dogs are always fun to watch

Check-out pictures of last year's show fun HERE

Hope to see you in New York!
Alpen Schatzis waiting to greet you