Noel Night at Alpen Schatz

In case you missed our annual Noel Night (Dec 2, 2009 at Alpen Schatz, here are a few photos to give you a taste of what you missed! By the way, we served killer Raclette, German Lebkuchen (a yummy holiday Gingerbread), and spicy mulled cider and the traditional Gluehwein - just like in the German Christkindlmaerkts! Also, welcome to our new store!


Serving up the goodies! Welcome to our new store!


Michael looking quite Bavarian posing with two gals trying on Dirndl's

Following is a slide show featuring all of our pictures from our Holiday event and Grand Opening party in our new store location.



As usual to make it full screen click on the button in lower right after you start the slideshow.

Alles Gute und ein Frohe Weihnachten wuenschen wir alle!!!

Mary Dawn and the Alpen Schatzi's

Alpen Schatz now carries Eisbär Ski Hats of Austria

Alpen Schatz is now one of the ONLY stores in the United States to carry Eisbär Ski Hats of Austria. Eisbär is THE trendiest hat to have whilst skiing in Switzerland, Austria, France and Italy and is also the official hat of the Austrian Ski Team!

Alpen Schatz is excited to be one of the first to offer them to the US market!

Call our Boutique in Telluride, Colorado to order! 970-728-4433.

or email boutique@alpenschatz.com

BE ONE OF THE FIRST IN THE USA TO BE HIP WITH Eisbär!

Alpen Schatz to Exhibit at the 2009 HH Backer Christmas Pet Trade Show

Once again, Alpen Schatz will be attending the largest Pet Industry trade show of the year: The HH Backer Christmas Pet Industry Trade Show in Chicago, October 2-4 2009.

BOOTH 4728

We will be introducing our latest new line: HUNTER GmbH of Germany.

HUNTER offer a vast range of beautiful, hand finished dog collars, harnesses and leashes. They have been a market leader in pet fashion as well as quality and design in Europe for almost 30 years.

Alpen Schatz is the first US company to distribute their fine pet accessories for dogs and cats into the North American market.

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So, if you own a pet boutique or specialty catalog or store, we would love to see you on our booth (number 4728) in Chicago.

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If you are a consumer, visit our website to see all of our fine European made pet lines!

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Always feel free to EMAIL us for more information or visit http://www.alpenschatz.com/ .

Telluride 2009 4th of July Parade & the ALPEN SCHATZI's!

We had quite the turn-out for our entry in the Telluride 4th of July Parade. We had more Swiss dogs than ever before, including: Bernese Mtn Dogs, Entlebuchers, a St Bernard and a "Bernese look alike" or two. We also had more Alpen Schatz people than ever before, from kids through to adults showing off their Swiss/German outfits! We all met at Alpen Schatz and then snuck down the back alley way to take our position in the parade. It was so much fun!

Afterwards, at the big Town Park Picnic, we received 1st place for our entry in this year's parade! That is the second year in a row that we haev received such a prize! Thank you judges!



Thank you to all who participated! It was more fun than ever : )

Mary Dawn & Alpen Schatz

4th of July in Telluride with Alpen Schatz

See the Alpen Schatzi's

in the Telluride 4th of July

Parade this Saturday!

The time of year has come again for the illustrious Telluride 4th of July celebrations!

Alpen Schatz has participated in every Telluride 4th of July Parade since 2004! Catch a glimpse of last year's parade (click on the slide show button to view on big screen).

We are called "The Bernese Mountain Dogs of Telluride and their Schatzi's", with Smokie Bear as the official waggon puller. We invite other Swiss Breed dogs such as the Bernese Mountain Dog, the Entlebucher, the Greater Swiss and St Bernards to join us, as well as our other Alpen Schatz Swiss collar wearing customers and their owners. Typically, Smokie pulls the wagon with smaller doggie passengers in it.

We like to dress up in the traditional Swiss-German clothing and ring our cowbells. Last year, we sang the song Edelweiss, which brought us a First Place Prize at the 4th of July picnic afterwards.

So, if you happen to be in the Telluride Area, we hope to see you on Saturday watching the parade and at ALPEN SCHATZ Boutique afterwards, where we are having our annual 4th of July BIG BANG Sale- all alpine clothing in stock a whopping 40% off! Now is the time to get "Alpine"!

Also, the Boot Doctors of Telluride will be at Alpen Schatz all day long, talking about the great river rafting trips that are taking place in our area RIGHT NOW and to sign you up for the ride of a lifetime : )

Happy 4th!

Mary Dawn & the Alpen Schatzi's

Telluride Bluegrass Celebration

In celebration of Telluride's biggest festival, the Telluride Bluegrass Festival, Alpen Schatz is holding an all week long sale of 40% off of ANY item of our

designer clothing in our store!

The sale includes popular name brands such as MEINDL ( like the jacket that Jennifer just purchased above), BARBOUR, GEISSWEIN Boiled Wool, LEDERHOSEN, DIRNDL's and much more! **Sale is good for INSTOCK items only!**

Below is one Festivarian, who got her whole outfit, Meindl Dress, Meindl Sweater AND French Sun hat at Alpen Schatz! Sweet!




If you don't live in Telluride, but would like to take advantage of our SALE this week, please call us at 1-888-88ALPEN OR email us at boutique@alpenschatz.com. We'd love to hear from you : )

Happy BLUEGRASS!

Your Alpen Schatz Team!

Pet Friendly trip to the West Coast with Smokie Bear and Valentino

As follow-up to my last posting, Michael, I and our pups, Smokie Bear and Valentino Schatz (and our dear Schlappi in Spirit) just completed a wonderful 2.5 week trip to Utah, Idaho, Oregon and California, including a week in Portland for the National Bernese Specialty show. As it turned out, our trip has turned into a fido friendly adventure that will be turned into a story for the best travel magazine for dogs - Fido Friendly !

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We had so many adventures, and my article will be filled with great tips of what to do and places to stay with your favourite furry friend. Visit Michael's Blog, where we are posting a running account of our daily activities on our trip. When my full story is published, it will be posted back here, on the Alpen Schatz blog. Enjoy!

Off to Portland for the Bernese Mountain Dog National Specialty Show!

The time is fast approaching for us to head out for our annual presence at the Bernese Mountain Dog National Specialty Show. This year it will be held in Portland, Oregon - a place we have never been before.

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The show is a week long of action packed Bernese fun, from Sheep Herding Trials, to Draft, to Agility, to the best of the best Bernese dogs and bitches in the country competing in Conformation for the National Championships. It is the annual "Who's Who" and networking event of the Bernese Mountain Dog World.

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Alpen Schatz has been attending the event since 2002, with a booth offering everything Swiss and Alpine, from its dog collars, to its kegs, to its traditional alpine apparel and accessories.

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If you happen to be in the Portland area April 27-May 2, stop in. The event is free and well worth the visit! We would also welcome seeing you at our Booth at the show!

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Wir freuen uns auf Ihren Besuch! Alles Gutes!

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Mary Dawn

Extreme End Of Season Sale On In-Stock Alpine Clothing

T'is the season to get great savings on Alpine Wear at Alpen Schatz. We have just announced our biggest End Of Season Sale ever!!!

Please stop in our store or call for availability.

Alpen Schatz Donates Dirndls for Telluride Sound of Music Performance

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The Telluride Repertory Theatre Company is putting on The Sound Of Music

March 26 - March 29th here in Telluride's Palm Theatre, Telluride, Colorado.




Mary Dawn from Alpen Schatz is helping to support the Telluride performance of The Sound Of Music with authentic Austrian Dirndl’s (Fitted German/Austrian Dress).


The following ad can be found in the program.



Hope to see you at the performance! Tickets can be bought here

With warm "Julie Andrews" regards!
The hills are alive...

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Alpen Schatz on TV!

Our local TV station, Plum TV, recently put together a one minute advertorial on Alpen Schatz. The short clip features many of our products and clientele shopping in our store. Come on in for a visit and turn up your volume. Enjoy!

Little Valentino becomes our Alpen Schatzi

A few months after Schlappi's departure, little Valentino enter's our life. He is from Stacy Temple's Wagontale kennel in Fort Collins, CO. He actually has many Schlappi-like features and we can hardly wait to bring him home! He will come home to us on Feb 11. He is a little bundle of fuzziness and joy and will fill our hearts and the void that Schlappi's departure left in us.

New York Stock Exchange Ring Alpen Schatz Cow Bells!

Every January, the New York Stock Exchange attends the World Economic Summit in Davos, Switzerland. Every year for the past 5 years, they have ordered 40-50 Alpen Schatz Cow Bells to ring at the opening ceremonies. Our biggest cow bell order per year and another example of what the bells can be used for!

In Loving Memory...ODE to SCHLAPPI

On November 6, 2008, our most loving, dearest dog and inspiration for the birth of Alpen Schatz passed away from a terrible form of Liver Cancer. Our dear Schlappi was hardly 7 and a half years old. Much too young to die.

As part of our love for him and to help ourselves through the grieving process, I began composing this Ode to him before he died, completing it after he had gone across the Rainbow Bridge to doggie heaven. Here's to you, our dear, dear Schlappi who was loved not only by us, but by thousands of Alpen Schatz visitors over the years. XXX to you!

Click on the image below to view the complete tribute to Schlappi...