USA Pro Cycling Challenge comes to Telluride! Get your Cowbells now!

USA Pro Cycling Challenge - Colorado

On August 20, 2012 the Telluride community and Alpen Schatz Boutique will welcome Olympians, World Champions and Tour de France podium winners as they begin a race through the Colorado Rocky Mountains, enduring more mountain passes than any other race in North America.

Historic Telluride

Ajax Peak and historic Main Street will provide a striking backdrop for the Stage 1 finish of the 2012 USA Pro Cycling Challenge.

Arriving into Telluride via the only FREE Gondola in the World...
a Swiss one to boot!

Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012. More than 1 million spectators are expected to line the route to see if Levi Leipheimer will defend his title as winner of the 2011 USA Pro Cycling Challenge.

So get your COWBELLS now to cheer on these amazing athletes as they make their way along the gruelling mountain course and over each finish line.

Every year the New York Stock Exchange ring in
the opening ceremonies of the World Economic Summit
with Alpen Schatz Swiss Cowbells

 There is nothing like a cowbell to enhance

the excitement of an event!

Did you know that cowbells and racing have gone together for centuries, beginning in the Swiss alps during winter ski events. Some athletes say that cowbells give them that extra excitement and are less distracting than individual cheers.

Alpen Schatz will be fully stocked for on-line or in store purchases of the cowbells in anticipation of the race!

Just hangin' out in Telluride awaiting the US Pro Cyclers!