USA Pro Cycling Challenge comes to Telluride! Get your Cowbells now!

USA Pro Cycling Challenge - Colorado

On August 20, 2012 the Telluride community and Alpen Schatz Boutique will welcome Olympians, World Champions and Tour de France podium winners as they begin a race through the Colorado Rocky Mountains, enduring more mountain passes than any other race in North America.

Historic Telluride

Ajax Peak and historic Main Street will provide a striking backdrop for the Stage 1 finish of the 2012 USA Pro Cycling Challenge.

Arriving into Telluride via the only FREE Gondola in the World...
a Swiss one to boot!

Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012. More than 1 million spectators are expected to line the route to see if Levi Leipheimer will defend his title as winner of the 2011 USA Pro Cycling Challenge.

So get your COWBELLS now to cheer on these amazing athletes as they make their way along the gruelling mountain course and over each finish line.

Every year the New York Stock Exchange ring in
the opening ceremonies of the World Economic Summit
with Alpen Schatz Swiss Cowbells

 There is nothing like a cowbell to enhance

the excitement of an event!

Did you know that cowbells and racing have gone together for centuries, beginning in the Swiss alps during winter ski events. Some athletes say that cowbells give them that extra excitement and are less distracting than individual cheers.

Alpen Schatz will be fully stocked for on-line or in store purchases of the cowbells in anticipation of the race!

Just hangin' out in Telluride awaiting the US Pro Cyclers!

The Bernese Mountain Dogs of Telluride and their Alpen Schatz Friends

 

Hagen - Official puller of the
Alpen Schatz Wagon for 2012

 

Baby DaVinci with the
official Alpen Schatz Wagon



Every year in the quaint town of Telluride, Colorado, Alpen Schatz sponsors an award winning entry in the old fashioned 4th of July parade.



Josie the Lab Puppy with his Girl -
Official Passenger in the Alpen Schatz Wagon



                     

 Alpen Schatz Fans dressed up for the Parade and 4th Festivities.

 

DaVinci's first parade with big
brother Valentino



So if you haven't yet seen the pictures from this year's parade, be sure to check out our slide show on our FLICKR account.

You'll be  up for a real treat of one of the funnest Alpen Schatz events of the year! 




Woof! Says Greater Swiss
Alpen Schatzi

 

Highlights of the 2012 Bernese Mountain Dog Specialty

Berner lovers Claire Coppola (rt) with
Alpen Schatz dressed fan Sara Steele (lft)
shopping on the Alpen Schatz Booth.

This past May in historical Gettysburg, PA, Berner Lovers gathered from all over the globe to participate and be spectators in the 2012 Bernese Mountain Dog Specialty.



Tina Gaines and Bella - regular Happy
Customers who enjoy the show and
Alpen Schatz products



Alpen Schatz has been following the show around the nation and supporting this exciting event for 10 years now. We have a booth with our fine European Alpine Treasures which Berner folk love to purchase for their dogs AND themselves.

 



The Alpen Schatz Team
Bobbye DeBriae, Adam DeBriae,
Mary Dawn DeBriae and Clair Coppola



We have put together a slide show in FLICKR from the highlights of this year's event.

 Enjoy the show!

Mary Dawn and the Alpen Schatzi's